The big ideas for B2B marketing in 2023

The world has thrown B2B marketers into the unknown and often tumultuous waters. 

Finding the right customers to communicating effectively, building meaningful relationships

Finally delivering business impact  the road to success has had its bends and curves.

Driving business results in a sensitive market will be critical 

LinkedIn has some big ideas that promise to set the stage for successful B2B marketing in 2023. 

At any given time, only 5% of buyers are in the market to make a purchase. 

Almost all marketers in India believe that brand building is critical to avoid memory corrosion 

In 2023, marketers will need to be extremely mindful of going to market at a time.

B2B brands help drive the global economy forward by enabling other businesses to unlock more growth

Moving into 2023, brands will go on the offensive.