Types of Digital Marketing

Here's a quick rundown of some of the most common digital marketing tactics and the channels involved in each one.

1. Search Engine Optimization (SEO)

This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic traffic.

2. Content Marketing

This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth

3. Social Media Marketing

This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic

4. Pay Per Click (PPC)

PPC drives traffic to your website by paying a publisher every time your ad is clicked.

8. Email Marketing

Companies use email marketing as a way of communicating with their audiences.

10. Inbound Marketing

Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer's journey.

11. Sponsored Content

With sponsored content, you, as a brand, pay another company or entity to create and promote content that discusses your brand or service in some way.

12. Search Engine Marketing (SEM)

The two most popular SEM services are Bing Ads and Google Ads.